Founder of BASMA OS
Software Engineer & SaaS Product Builder
Introduction
Hatem Gheta is a software engineer and entrepreneur based in Dubai, United Arab Emirates, and the founder of BASMA OS. He builds SaaS platforms and business software that help companies organise their operations, connect their teams and data, and see clearly how their business is performing.
His work combines engineering with hands-on commercial experience. Before building systems, he worked on the business side of them, in sales, marketing and digital growth, and that experience shapes how he designs products today.
Organisations in his background include Unilever and AlAlson High Institute.
His name is written حاتم غيته in Arabic, and has previously appeared as Hatem Ghitta.
Professional journey
Each stage built on the one before it; marketing and growth remain a core part of how he works.
Customer-facing work in sales and marketing: understanding buyers, markets and how purchasing decisions are made.
Digital advertising and performance marketing in sectors including real estate and healthcare, where results are measured rather than assumed.
A move into building software, applying commercial insight to systems that make operations clearer and easier to run.
Designing and developing cloud platforms: product strategy, technical architecture and delivery through to launch.
Founding BASMA OS to build specialised platforms and digital services, beginning with BASMOV.
The company
BASMA OS builds systems, platforms and digital services that help businesses simplify their work, organise their operations and grow. As founder, Hatem leads the company's product and technology strategy and takes part in building its software, from understanding how a business operates to designing and launching the system around it.
Today the BASMA OS family includes BASMOV, BASGRO, Basma Agency and Basma by Sarah.
The first product
BASMOV is a cloud-based platform for running courier and delivery operations, and the first BASMA OS product. It brings orders, drivers, merchants and cash on delivery into one system.
Expertise
Professional presence
Public profiles confirmed by Hatem Gheta himself.
For collaboration, partnerships or media enquiries, reach Hatem through the official BASMA OS channels or on LinkedIn.
